BBC One has ordered a third run of the hit prime-time lifestyle format Eat Well For Less? from RDF Television West. The Gregg Wallace and Chris Bavin fronted series that brings the food shopping habits of the nation under the spotlight will return to BBC One later this year for another 6×60 run.
Production for the new series has moved to RDF TV’s Bristol base to accommodate the expanding teams behind the growing franchise, which also includes brand new format Shop Well for Less? on BBC One, which launched to an audience of 4.6m and 22.3% share (Live + SD). RDF TV’s Head of Popular Factual Jo-Scarratt-Jones has relocated to Bristol to executive produce on both series, and is currently developing a number of new formats for RDF Television West.
Eat Well For Less?, which helps families find simple ways to save money on their food bills whilst adopting a healthy lifestyle, has demonstrated its broad appeal and enduring popularity with BBC One audiences, with the second series delivering a consolidated average audience of 4.4 million in the 8pm slot, a 20.51% share for the channel, with peaks as high as 5.9m.
The new series will see Masterchef’s Gregg Wallace and award winning grocer Chris Bavin return to help families and households reduce their weekly food bill and cut waste through practical shopping advice and simple to follow recipes.
RDF TV Head of Popular Factual Jo Scarratt-Jones says: “It’s brilliant to be working with Gregg and Chris on a third series, and lovely to see how popular the show is. We’re filming with fantastic families and covering new subjects with lots of tips and tricks to help us all to eat well for less.”
Donna Clark, BBC Head of Formats and Features, says: “We’re thrilled that Eat Well for Less? Is proving so popular with the BBC One audience. It’s lively mix of helpful advice, fun experiments and tips on how to cut down the family bills has proved a winning formula.”
The series has been commissioned by Donna Clark for the BBC, and is Executive Produced by Jo Scarratt-Jones for RDF Television West and Tom Edwards for the BBC.
RDF Television is part of the Banijay Group following the merger of Zodiak Media and Banijay. Banijay’s distribution arm Zodiak Rights, own worldwide rights to Eat Well for Less.